7 Reasons Why Social Media Marketing is a Must-Have for Your Brand’s Success

Have you ever come across a brand’s post on social media that grabbed your attention or followed a brand because you loved their content? If yes, then you are already aware of the massive influence that social media marketing can have on brands. Social media has the ability to create a strong emotional connection between brands and consumers. However, creating and maintaining a strong social media presence can be a daunting task. That is where Market Forever, a leading social media marketing agency in London, comes in. 

Social media marketing in London has become a game-changer for businesses looking to expand their reach and engage with customers. With millions of active social media users, it is the right time to strengthen your social media presence and capitalise on the vast potential audience. The reality is that your audience is already online and if you are not reaching them through social media, you are definitely missing out on a wealth of opportunities! 

In this blog post, we will highlight seven compelling reasons why social media marketing should be an integral part of your brand’s overall marketing strategy. From increasing brand awareness to building customer loyalty, social media has the power to elevate your brand to new heights. So, whether you are a new startup or an established organisation, continue to read on, to discover how social media can help you attain your business goals. 

Here are seven powerful reasons why your brand should be investing in social media marketing: 

Builds Brand Awareness & Authenticity: Developing brand awareness and recognition is one of the most crucial marketing objectives for any business. This is because consumers are more likely to purchase from those brands that they are familiar with. Social media provides a simple and efficient way to establish your brand. It offers an advantage over traditional media as it allows for quick and easy exposure of your brand to a wider audience in a short span of time. 

By creating a consistent and engaging social media presence, a business can effectively communicate their brand values and build trust with their audience. For example, a UK-based coffee shop might use Instagram to share behind-the-scenes photos of their baristas preparing coffee and interacting with customers. This type of content not only showcases the quality of its products but also highlights the personality of the brand as well as its commitment to excellent customer service! 

Increases Web Traffic: One of the key benefits of having a social media strategy is the potential for increased website traffic. By sharing valuable and engaging content on social media platforms, businesses can drive traffic to their website and increase the likelihood of conversions. Additionally, if people find your content engaging, they may choose to share it with their own social networks, further driving website traffic. 

Also, leveraging video content as part of your social media strategy is an effective way to engage with potential customers, build brand trust and ultimately drive conversions. According to recent studies, as many as 74% of consumers are inclined to share video content from brands that they follow on social media.  

By regularly posting videos or other engaging content, businesses can not only increase their overall engagement with customers but also create new opportunities to convert them into loyal customers. 

A Booster for Customer Satisfaction: In today’s digital age, social media provides a valuable platform for businesses to engage with their customers and build trust. One of the most effective ways to show customers that they are valued and respected, is by responding to their comments promptly and personally. This also includes addressing a negative feedback, if any in a timely and sincere manner. 

Research shows that ignoring customer comments or complaints can have a significant impact on a company’s bottom line. In fact, a recent poll found that 88% of consumers are less likely to buy from a business that fails to respond to customer queries or complaints. Therefore, it is essential for a business to make that effort and respond to every customer query with a direct personalised message. By doing so, companies can demonstrate their commitment to customer satisfaction and build stronger relationships with their customer

Retarget Customers: Social media marketing is a powerful tool for retargeting customers who have previously interacted with a company’s website or social media pages. Retargeting, also known as remarketing, involves targeting advertisements or content to people who have already engaged with a company’s online presence. 

Many social media platforms offer pixel tracking, which allows businesses to track website visitors and create retargeting advertisements based on their browsing behaviour. They can also generate lookalike audiences based on existing customers or website visitors. This enables businesses to reach towards new audiences who have similar interests or behaviours as their existing customers. 

Boost SEO Rankings: Social media activities generate social signals, which search engines take into account, when ranking websites. Social signals include likes, shares, comments and other forms of engagement. The more social signals a website has, the more likely it is to rank higher in search engine result pages. 

For example, if a particular piece of content receives a high number of likes and shares on social media, then search engines may interpret this as an indication of the content’s quality and relevance to user’s interests. 

Helps in Tracking Competitors: Do you know that social media has become a ubiquitous platform for individuals and businesses, with an estimated 4.48 billion people using it worldwide, including your competitors? However, this can be advantageous for your business, as you can keep a watchful eye on your competitors’ social media activities and gain valuable insights. 

To start with, it is crucial to identify your competitors and their social media strategies. You can achieve this by closely monitoring their social media profiles and assessing the type of content that they post. You can also utilise various analytical tools to compare your business’s social media performance with that of your competitors. 

For instance, you can analyse their engagement rates to determine which type of content resonates best with their audience. You can also learn from their mistakes and identify gaps in their social media strategy that your business can capitalise on. 

Real-Time Performance Tracking: Social media provides a unique advantage over traditional forms of marketing, as it allows you to constantly monitor and evaluate the performance of your posts. Through various social media analytics tools, you can easily track metrics such as engagement, reach and conversion rates and use this data to boost your marketing strategy. 

With the help of a skilled social media marketing agency in London like ours, you can make data-driven decisions that will help you achieve your business goals and stay ahead of the competition. For example, if you are a fashion brand in London and you notice that your Instagram posts featuring a certain type of product are generating significantly more engagement than others, you can adjust your content strategy to feature more of that product.  

Why Choose Market Forever? 

In today’s age of digitalisation, we firmly believe that social media is no longer a mere optional marketing tool but an absolute necessity!  

As a leading social media marketing agency in London, we can elevate your business to new heights and keep you one step ahead of the competition.  

We firmly believe that a robust social media presence is indispensable for any business that aims to build brand awareness, drive sales and connect with customers. Our social media marketing strategies are designed to increase your online visibility and exposure, making it easier for potential customers to find and engage with your business.  

Our team of social media experts has years of experience in the industry and is dedicated to staying up-to-date with the latest trends and best practices. We understand that each business has their unique needs and goals; that’s how we tailor our services to meet your specific requirements. From content creation and scheduling, to audience targeting and analytics, we provide a comprehensive range of social media marketing services in London that will take your business to the next level. 

So, if you are ready to elevate your brand’s social media game and tap into the full potential of this dynamic marketing channel, just drop us an email at info@market-forever.com or give us a call at 0203 928 1473. We look forward to hearing from you!